Our mission is to empower others to ignite their dreams, unleash their potential and fulfill their purpose. We believe in mastering the power of our minds and using our gifts, passions, and talents to make a unique contribution to the world.

Transformation Academy is a subsidiary of Transformation Services, Inc.

We offer online courses, training programs, and publishing services for life coaches, entrepreneurs and individuals who are committed to dreaming big and creating their destiny.

Meet the Instructors

Joeel and Natalie Rivera are professional speakers, authors, life coaches and serial entrepreneurs.

Joeel faced adversity from an early age, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling, and he is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness.

Natalie is passionate about empowering others to live authentically and embrace their inner callings. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired" from the rat race at 24, put herself through school as a freelance designer, and created a non-profit teen center.

Online Courses

We have served 40,000 students from 170 countries around the world.

Our virtual, self-paced, video-based online courses focus on life coach training, small business tools and personal development. Rather than simply learning information, our courses are interactive and engaging, including instructor lectures and written worksheets. Students finish each course with a clear, immediate action to take and practical tools to stay empowered and achieve success. Our goal is to challenge individuals to step outside their comfort-zones and break free of their old patterns and limitations. We aim to inspire students to rewrite their life stories, turn their curses into blessings, discover their greater purpose, and be the change they want to see in the world.

Life Coach Training & Certification Programs

Transformation Academy’s life coach training programs and certifications provide coaches a blueprint for building a thriving, rewarding, and profitable coaching business, while making a difference in the world and living the lifestyle they desire.

We offer virtual Life Coach Training programs that are self-paced and video-based. They are interactive and engaging, including instructor lectures and printed worksheets. We provide niche coaching certifications, training life coaches on specific processes and programs to use with their clients to achieve specific results.

These programs include:

  • Life Coaching: A Complete Guide
  • Group Life Coach Certification
  • Life Purpose Coach Certification
  • Happiness Coach Certification
  • Goal Success Coach Certification
  • Life Story Coach Certification
  • Relationship Workshop Facilitator Certification
  • Laughter Facilitator Certification

We also offer a Master Coach Certification for coaches who complete the Purpose, Happiness and Goal certifications, as well as our Life Coaching Guide course, which establishes a strong foundation of coaching industry best practices, standards, and methodologies. Each individual program/course takes 8 to 15 hours to complete.

Interested in becoming a life coach and/or getting certified? Watch our free Life Coaching 101 video series to learn:

For additional information about life coaching, visit our FAQ page or email contact@transformation-university.com with additional questions.

Additional services offered by Transformation Services, Inc.

Transformation Coaching Magazine (http://www.transformationmag.com)

Transformation Coaching Magazine provide coaches a blueprint for building a thriving, rewarding and profitable coaching business, while making a difference in the world and living the lifestyle they desire. And it's NOT just for coaches! TCM offers inspirational stories, tools and tips for personal empowerment and strategies for life coaching yourself or others.

Transformation Publishing (http://www.transformation-publishing.com)


We also publish services for books and curriculum development and publication services for online courses. Check out some of our books for personal growth, including a series of collaborative books called "Transform Your Life," each of which includes 60 authors from around the world sharing their expert advice or personal transformation stories!

Professional Speaking: Ignite Life with Joeel & Natalie (http://www.Ignitelife.me)

As speakers, consultants, and coaches we have worked with thousands individuals, large and small companies, non-profit agencies, and governmental institutions. We offer custom, high-energy, inspirational keynotes and workshops, offered as a dynamic duo or powerful individual presentations. As the only interracial couple speaking team in the U.S., we connect to diverse audiences. We have delivered our programs at colleges, high schools, corporate meetings, retreats, conferences, and workshops.